Apple raised the prices of the iPhone 14 series globally, with only China and the United States exempt. Now, a new iPhone 15 leak claims that prices are going up even more, and it appears that no one will be spared this time.
According to reports from last month, the iPhone 15 Ultra would have eye-catching enhancements, including two front-facing cameras and a titanium frame, which is about 35 times more expensive than the stainless steel used in the Pro Max. So the most recent information from LeaksApplePro makes a lot of sense.
Even if higher production expenses don’t always result in higher prices, you should be prepared when they do when they cost “considerably more.” Apple needs to protect its margins. Additionally, the company has a straightforward pricing structure that always includes increments rather than one model that is placed far above the others. The rest of the range will therefore need to narrow the gap to catch up if the UItra increases.
Yes, in a period of high inflation and a crisis related to the cost of living,
Popular anonymous industry insider LeaksApplePro recently tweeted that the iPhone 15 Ultra, Apple’s widely rumoured new flagship, “will cost substantially more to manufacture than the iPhone 14 Pro Max.” Although he doesn’t say how much this is, it allows for price increases across the board.
For those who aren’t familiar, the Pro Max is expected to be replaced by the iPhone 15 Ultra in Apple’s upcoming iPhone lineup. And the key phrase here is “replace.”
The Ultra was first predicted to be the fifth iPhone 15 model, a brand-new hero model showing the pinnacle of Apple’s capabilities. The company’s high-end iPad Pro and MacBook Pro models, which cost $2000 and $6100, respectively, fit in with this strategy. ‘Ultra’ is also the moniker of Apple’s top-performing M1 processor.
Fears of a big price hike abated as more leaks revealed that the iPhone 15 Ultra is merely a rebranding effort. Instead of the confusing X, XR, XS, and Pro Max word salad of recent years, Apple would simply replace the iPhone 15 Pro Max with the iPhone 15 Ultra. The lineup would also include the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Ultra. But not so quickly.
At first, the price of TSMC was rumoured to rise by 6%–9% in the coming year, depending on the process. Later, however, it was said that a negotiated correction had resulted in a jump in price of 3%, while the growth rate of the mature process was 6%. The most recent report, however, claims that Apple, a significant client, will not accept a price increase.