When the first trailer for "M3GAN" (now in theaters) was released in October, the terrible toy instantly became a Twitter phenomenon, thanks to her deadly dance moves, glam getup and sweetly sadistic one-liners.
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Now, combined with stellar reviews, "M3GAN" has all the makings of a "box office breakout," says Shawn Robbins, chief analyst of Box Office Pro, who predicts an opening weekend north of $20 million.
So what makes the viral marketing of "M3GAN" so genius? Simply put, it "doesn't take itself too seriously," says Mia Mercado, a contributor to the Cut. "If anything, that made me want to see the movie more."